Business Genesis™
You have experience, knowledge, and an idea of what you could build. But you still haven't managed to turn all of that into a clear, structured business ready for the market.
At Business Genesis™ we work 1:1 for twelve weeks to define the right direction, design a market-backed offer, build a message that positions you with authority, and create a concrete plan to get your business up and running.
You do not follow a generic formula. We build the right business for you, with judgment, evidence, and strategic guidance.
What you get
What We Build Together, 1:1
You don't just finish Business Genesis™ with a clearer idea. You finish with the decisions, documents, and tools needed to get your business up and running.
An evidence-based direction
We don't start by choosing a name or designing a logo. First, we analyze your experience, your strengths, the market, the female client you want to serve, and the competition. With that information, we create your Strategic Market Brief: a concrete foundation for choosing a business opportunity with potential and making informed decisions, not guesses.
A clear business model
We define how your business will work: who it will help, what problem it will solve, what value it will offer, how it will reach its female clients, and where its revenue will come from. Your Business Model Canvas and your value proposition will allow you to see the complete business before investing time and money in building it.
A structured and validated offer
We turn your expertise into a concrete offer, with a defined result, format, scope, duration, price, and a clear way to explain it. Additionally, we gather market evidence to verify that the offer addresses a real need before launching it.
A message that positions you with authority
We define how to present what you do in a conversation, on LinkedIn, and on your website without sounding generic, exaggerated, or losing your own voice. Your message will start from the problem you solve and the value of your experience, not from an endless list of titles and credentials.
A plan to start executing it
You don't end up with a folder full of ideas and good intentions. You leave with clear priorities, next steps, and an action plan designed for your business's actual stage. Before closing the program, you will have started bringing your business to market and will have evidence to decide what to adjust and what to continue building.
Why this works
Most business programs give you more information. Business Genesis™ helps you turn what you already know into strategic decisions, useful documents, and concrete actions.
We start with a diagnosis, not a formula
The process adapts to your business
We work on the strategy and what can hinder it
You build, validate, and adjust during the process
Frequently Asked Questions
Business Genesis™ is designed for experienced professional women—whether they are currently employed, navigating a career transition, or have recently left the corporate world—who want to turn what they know into a clear, structured business of their own.
You do not need to arrive with a fully defined idea or know exactly what you want to sell. You do need to be willing to make decisions, validate your ideas, and actively participate in building your business.
We work together 1:1 for 12 weeks, with weekly 60-minute sessions. This is not a recorded class or a group program: each session is dedicated to your business and the decisions you need to make to move forward.
We start with a diagnosis of your experience, your ideas, and your starting point. From there, we follow a strategic path to define the market opportunity, the business model, the value proposition, the offering, the message, and the action plan.
Between sessions, you complete agreed-upon actions and I review key documents and drafts to give you timely feedback. We also conduct progress reviews during the process to evaluate what has been built, resolve obstacles, and adjust the approach when necessary.
The total investment in Business Genesis™ is $3,000 for the 12 weeks of one-on-one coaching.
You can pay in three monthly installments of $1,000 or make a single payment of $2,700 and save $300.
I work with a limited number of clients at a time so that each engagement receives the attention, preparation, and feedback it requires.
The first step is to schedule a complimentary 30-minute Discovery Call.
We’ll discuss your experience, the business idea you are considering, and what you need to move forward. We’ll also evaluate whether Business Genesis™ is appropriate for your current stage and whether we are a good fit to work together.
This is not a high-pressure sales call. If I believe the program is not right for you, I’ll tell you clearly.
During the first two sessions, you’ll be able to determine whether Business Genesis™ is the right program for you. If you decide not to continue, you must let us know before the third session. Your investment will be limited to $1,000, and you won’t have to make any remaining payments.
If you selected the single-payment option, you will receive a refund of any amount paid above the initial $1,000. The first $1,000, which covers the work already completed, is nonrefundable due to the personalized nature of the program.
Starting from the third session, all payments made will be non-refundable and any remaining balance will continue to be mandatory.
In the event of a serious illness, significant family emergency, or other extraordinary circumstance, we may agree in writing to a pause, rescheduling, or other solution depending on the particular circumstances.
Business Genesis™ does not guarantee a specific amount of sales or revenue, as results also depend on your implementation and market response. What it does include is a personalized strategic process, preparation for each session, feedback on agreed deliverables, and decisions backed by research and validation.